As we are in the middle of 2015, it’s helpful to look to which digital marketing trends are likely to dominate the online industry in 2015. Illustrated below are 5 most sensible digital marketing trends in 2015 that are dominating the market.
Email Marketing Has Become Smarter than Ever:
Businesses who have been investing heavily in digital marketing over the past few years are already aware of the fact. Previously, offering a company newsletter via email was enough to create and grow your email list. However, with most of the website visitors becoming extra conscious about the handling over their email addresses, businesses today need to become super smart about what types of email content they should provide to their users and how they promote it. In 2015, sending free e-books or whitepapers is offering the true value as they are working as lead magnets that work well to attract people to join your mail list. As you will continue sending high quality content relevant to your business, your subscribers will understand that you are well efficient about your service and will be more likely to purchase your service or products.
In 2015, brands that are able to prove that they are trustworthy are winning the game. Customers want to buy from real people and companies that they trust. Social media is becoming more powerful tool in establishing the trust by growing personal relationship with large number of consumers. Brands that understand this fact are investing more in building trust and in providing more authentic service. Companies are building relationships ahead of sales and focusing on building connections rather than just promoting the products. In fact, humanize marketing experts are winning the game in 2015. This is why you should contact an experienced digital marketing agency Loudoun to take care of your marketing.
Content Marketing Is Still The King:
Content has been a popular talking point over the past couple years. However, in 2015, content has become more powerful in building customers. Today content truly becomes about quality over quantity. A successful content strategy for the businesses should be about producing quality and unique content, not just re-publishing or compiling everyone else’s content. Business owners have finally realized that obsolete, run out content has literally no value and does very little in terms of increasing search engine credibility and improve keyword ranking. In fact, low quality content can harm your website in terms of SEO and building trust.
Mobile Website is Must:
Previously, responsive and mobile friendly websites used to get an importance in the search engine pages. But today, mobile websites are must to do well in search result pages. The term mobile-friendly has shifted to a truly mobile-must mentality. Businesses now must think about building mobile website and even they need to think about mobile when it comes to creating each piece of contents like blog posts, emails, and social media posts. You must admit that a majority of your subscribers will be accessing your content via mobile, so you have to create contents by keeping end users in mind.
If you want to get a big click in your digital marketing consider digital marketing company in Loudoun.